As we begin to return to normal after the COVID-19 pandemic, it may be time to consider how some businesses navigated a seemingly impossible problem: how can you promote, protect, and advance your brand during a time of global crisis? Here are some conclusions we can draw from notable successes and failures. Don’t stick to […]
Five Myths About Marketing
You’ve probably encountered some of these marketing myths, and you may have been told they’re “conventional wisdom” or just something that “everyone knows.” Don’t fall for it! Instead of listening to conventional wisdom that may not be so wise, do your own research and trust professionals who have real expertise, such as the marketers here […]
Label Printing: Printed by a Professional or DIY?
Why You Should Have Your Labels Professionally Printed versus Doing It Yourself Your products need labels but how should you print them? Using a professional label printing manufacturer is one choice. The other option is to do it yourself (DIY) in your home or office. Each approach has its pros and cons. Should You Go […]
History of the Label
label (as distinct from a sign) is affixed to a container or product, on which is information or symbols about the product or item. Labels have been developed over time with increased technology to withstand more environments, products, and textures and to supply more pertinent information.
Pressure Sensitive Labels
What Are Pressure Sensitive Labels? Pressure Sensitive Labels (PSL) are self-adhesive stickers compatible with many types of surfaces. Therefore, they do not require heat, water, or solvent to attach; simply remove the label from its silicone release liner and apply it with pressure to the surface you are sticking the label on. Take the stickers […]