United Label - New Jersey’s Labeling Solution

custom pressure sensitive labels for commercial and industrial applications
65 Chambers Street, Newark, NJ 973.589.6500
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    • On Branding (Series)
      • On Branding, Pt. I: What You Need to Know and Why It Is Important
      • On Branding, Pt. II: Brand-Building Strategies
      • On Branding, Pt. III: The Do’s & Don’ts of Corporate Branding
      • On Branding, Pt. IV: Amazing Brand Designs – From Logos to Packaging
      • On Branding, Pt. V: Five Common Beginner’s Branding Mistakes
      • On Branding, Pt. VI: Brand Management
      • On Branding, Pt. VII: Brainstorming Your Corporate Identity
    • On Label Design
      • Designing Labels That Sell Products
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      • Barcodes and QR Codes On Packaging Labels
      • Labelling Errors to Avoid
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      • 4 Easy Tips For Facilitating Your Logo Design
    • Packaging and the Environment (Series)
      • Packaging And The Environment, Part I: The Circular Economy
      • Packaging And The Environment, Part II: Responding To Change
      • Packaging And The Environment, Part III: Product Innovation
      • Packaging And The Environment, Part IV: The Future Of Sustainability
    • All About Taglines Series
      • All About Taglines (Pt. 1) – What Is A Tagline?
      • All About Taglines (Pt. 2) – Great Taglines
      • All About Taglines (Pt. 3) – How To Create One
      • All About Taglines (Pt. 4) – The Difference Between Taglines and Slogans
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June 9, 2021 by John O'Connor

Marketing Lessons from the Pandemic

As we begin to return to normal after the COVID-19 pandemic, it may be time to consider how some businesses navigated a seemingly impossible problem: how can you promote, protect, and advance your brand during a time of global crisis? Here are some conclusions we can draw from notable successes and failures. Don’t stick to […]

Filed Under: Views Tagged With: branding, coronavirus, marketing, pandemic

June 1, 2021 by John O'Connor

Five Myths About Marketing

You’ve probably encountered some of these marketing myths, and you may have been told they’re “conventional wisdom” or just something that “everyone knows.” Don’t fall for it! Instead of listening to conventional wisdom that may not be so wise, do your own research and trust professionals who have real expertise, such as the marketers here […]

Filed Under: Views Tagged With: brand building, branding, brands, marketing

October 1, 2018 by John O'Connor

Label Printing: Printed by a Professional or DIY?

Why You Should Have Your Labels Professionally Printed versus Doing It Yourself Your products need labels but how should you print them? Using a professional label printing manufacturer is one choice. The other option is to do it yourself (DIY) in your home or office. Each approach has its pros and cons. Should You Go […]

Filed Under: Views Tagged With: design, industry, labels, marketing

August 12, 2017 by John O'Connor

History of the Label

label (as distinct from  a sign) is affixed to a container or product, on which is  information or symbols about the product or item. Labels have been developed over time with increased technology to withstand more environments, products, and textures and to supply more pertinent information.

Filed Under: Views Tagged With: history, industry, labels, marketing

July 5, 2017 by John O'Connor

Pressure Sensitive Labels

What Are Pressure Sensitive Labels? Pressure Sensitive Labels (PSL) are self-adhesive stickers compatible with many types of surfaces. Therefore, they do not require heat, water, or solvent to attach; simply remove the label from its silicone release liner and apply it with pressure to the surface you are sticking the label on. Take the stickers […]

Filed Under: Views Tagged With: labels, marketing, technology

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