In this series on taglines, we’re looking at all aspects of that elusive but crucial part of your branding. In the first part of this series, we discussed what a tagline is, how it functions, why it’s important to your business, and how it’s different from your logo.
In this post, we’re counting down some of the best taglines in advertising history. The most popular brands on the planet have enduring taglines. These describe their uniqueness, character, and purpose. Some of these taglines have become so iconic that even without a logo, consumers will be easily able to identify the brand.
So without further ado, let’s get to the creative!
Nike: Just do it
Nike believes, as it famously said in a campaign, that to be an athlete, all you need is a body. That spirit is captured in “Just do it,” probably the most famous of all taglines. More than a brand proposition, it’s a clarion call to customers to go ahead and do what they have to do, to never pause, to never doubt, and to be always on the move.
Apple: Think different
Since its products were different from those of the then-popular brands, Apple had every right to say “Think different.” It was a product and design philosophy at one end and on the other end, an exhortation to its customers to be original and different from the crowd.
Coca-Cola: Open happiness
Coca-Cola elevated brand experience into something larger with “Open happiness.” At the product level, it was about its time-honored taste while at a behavioral level, it was about people being happy with themselves and with their loved ones.
Adidas: Impossible is nothing
For Adidas, “impossible” is an artificial construct that limits the abilities of people. Its famous “Impossible is nothing” tagline encouraged customers to go beyond their abilities and not be scared of the limitations set by others.
Whether your company is as big or global as any of those above, or not, a good tagline as well as good overall branding is important. In the next post in this series, we’re going to look at what goes into creating a great tagline, and how you can create one for your own brand.
And then, when you’re ready to start working on product packaging and labels, call the experts at United for a free quote!