Product labeling is extremely important – almost as important as the product itself. Labels are used to attract potential customers and share details about the product. A clever or impressive label design can make or break your product. Following the latest label design trends may help your labels standout from other competing products.
In the labelling industry, such as every other industry, trends seem to come and go. Some trends stay around for years and years while others seem to be one-hit wonders. Other trends tend to shift and evolve as time goes on. Knowing which trends are currently “in” and what trends are on the rise are crucial for any business to be ahead of the curve. Here are 5 label design trends we at United Label think will be popular in 2020.
Vintage designs and concepts have always withstood the tests of time. They often brings the trends and styles of the past and makes them relevant in the future. For example, imagine a barber shop. What do you picture? Probably the old fashioned red, white, and blue rotating strip lighting pole. However, people still use that pole today! The same can be said for labelling. Vintage-style labelling frequently brings about nostalgia and memories, giving a pleasant satisfaction to the buyers of that product.
2. Repeated Patterns
If you’ve decided on a well designed, concrete pattern that really catches the eye, you can keep using the pattern! A business doesn’t have to constantly make different labels for each and every product. Using the same patterns but with slight changes such as color schemes can help elevate your brand and give your product a name. If used wisely, repeated patterns can be very dynamic, catchy, and memorable among customers and potential prospects.
3. Implement Illustrations to Tell a Story
Other than having a splash of colors, shapes, and wording – pictures also can be used to tell a story and convey your product. As an example, some companies have ongoing commercials where they used the same characters in each one. You can do that with your product labelling, too! More and more labels are incorporating illustrations and stories to give their brand an extra signature other than their name or logo.
The contents of a package are traditionally hidden. However, using die cut labels help your products stand out. Die cuts can be used to mimic your brand’s logo, create beautiful patterns, or form a humorous shape. United Label offers a plethora of ready made die-cut shapes that can be integrated into your label at little or no additional cost.
5. Add More Colors
Colors are a strong force in all forms of marketing. Certain colors may provoke certain emotions and hold different meanings. A more rudimentary example of colors connecting different meanings is how the color pink coincides with females and the color blue with males. Many times, the customer doesn’t remember the name or the brand of the product, however, the customer never fails to notice the color scheme. Furthermore, adding descriptive colors in an original manner works the psychology of the customer in your favor.