As we began to return to normal after the COVID-19 pandemic, it may be time to consider how some businesses navigated a seemingly impossible problem: how can you promote, protect, and advance your brand during a time of global crisis? Here are some conclusions we can draw from notable successes and failures. Don’t stick to […]
Five Myths About Marketing
You’ve probably encountered some of these myths about marketing, and you may have been told they’re “conventional wisdom” or just something that “everyone knows.” Don’t fall for it! Instead of listening to conventional wisdom that may not be so wise, do your own research and trust professionals who have real expertise, such as the marketers […]
Label Printing: Printed by a Professional or DIY?
In the highly competitive food and beverage market, a product’s label is often the first thing a customer sees. While the convenience and low upfront cost of printing labels yourself may be tempting, the choice to use dedicated food and beverage label manufacturing services involves a crucial trade-off between control, quality, and long-term efficiency. Why […]
History of the Label
label (as distinct from a sign) is affixed to a container or product, on which is information or symbols about the product or item. Labels have been developed over time with increased technology to withstand more environments, products, and textures and to supply more pertinent information.
Pressure Sensitive Labels
What Are Pressure Sensitive Labels? Pressure-Sensitive Labels (PSLs) are self-adhesive stickers compatible with many types of surfaces. They do not require heat, water, or solvent to attach. To apply one, simply remove the label from its silicone release liner and apply it with pressure to the desired surface. You can take the stickers off a […]
