Label materials come in an incredible variety. Make sure you get the right ones for your products.
Different products require different types of label materials. It is critical for both form and function that your product is labelled with the material that best suits your products specific needs! Certain label materials work better for certain types of products. For instance, lab materials should be labeled with extremely durable label materials in order to account for spillage, temperature, and other conditions that may occur in a lab. If you’re designing a label for a kids’ shampoo, you will want there to be a lot of color possibilities. With these examples in mind, here are some factors you must consider:
Durability: Depending on your product, there are many environmental conditions to anticipate. Some products are meant for the shower (have to be waterproof), some are meant for the outdoors (need a strong stick with rugged durability), and some products only need to be labeled once and sit in a cupboard. The durability of your label will affect the other two aspects of your label, both price and style.
Price: While money is always a subject of concern for any business, it’s important to optimize quality and quantity, while factoring in everything else that you want from your product (like water resistance, heat resistance, etc.). To make the best decision, putting together numbers that play with each of these categories is the best way to create your label. With all of the material types out there, you need to find that one that suits your product perfectly, price included.
Style/Color Possibilities: Every type of label has certain color possibilities (also depending on the press used). However, the material that is used will have a certain look to it and colors with show up differently on a paper label than a laminated foil for instance. One will look drier and flatter and the other will look shinier. Depending on your product and what you desire the aesthetics of your product to represent, you must consider what types of colors you will be using and how you want them to look prior to choosing your label material.
Each aspect of the label contributes to other aspects. For example, extreme durability will take up the price of your label regardless. Non specialty materials such as semi-gloss or matte paper with bring the price down, as will black and white labels. Take some time to review all of the types of labels that we offer at United Label Corporation. With each description, you will gather information about price, quality, durability, and more, so that you can make the right decision.