The process of label design; let your product do the work.
A lot is going on in your head when you’re designing a label for your product. Aside from choosing the proper fit (size) and material for your label, the design is what your potential consumers are looking at. That’s a lot of pressure. Trying to incorporate all of the ideas is not only overwhelming but often ends up label design that has too much going on. Instead, you can have a process in which you consider a few aspects of design. After all, what we’re doing here is marketing by creating an aesthetic identity.
Know your target demographic
Before doing any of the creative work, you have to figure out logistics. Who is going to be buying your product? Where are they going to be buying it? What will they be buying it for? Ask yourself over a dozen of these questions in order to identify your target market, or who you are trying to sell to. Once you know this, you can capitalize on knowing what this target market is looking for and what label design will appeal to them.
Summarize your product
After identifying your target market, it’s time to start designing something that will draw them in. It’s like finding the a spot on the river filled with fish, but you need the perfect bait to bring them in. Your logo will be incorporated. But logos aren’t the only part of your label design. You must consider fonts, colors, spacing, etc. The combination of all of these things must work in harmony together in an attractive way that your target market will admire and magnetize to. This leads us to the third step, which is more of a key reminder.
Keep it Simple
With many label design factors that come into play, it’s important to not do the worst: over-complicate your label. Apple famously innovated the marketing industry when it came out with bare minimum advertisements that made people feel comfortable, yet had a subtle attraction to it as well. So grab your favorite font, spell out what it is you’re selling, paste your logo and a brief description of what it is you have, and put it down. The spacing and coloring will be the last steps to perfecting this procedure.
Take a deep breath and picture it in your head. By this point, you should have developed an image that can embody your product. If you don’t feel completely satisfied, try again until it’s perfect. Don’t underestimate the value of marketing through label design. Because your labels are often the first impression you’re making to consumers, you want to make it as perfect as possible. Once you’ve come to this point, United Labels can help you complete this process of perfection in order to legally and attractively piece together your label design. Contact us here or request a quote to get started. Once we’re done with the design, it’s time to start printing!