In this series all about taglines, we’re looking at all aspects of that elusive but crucial part of your branding. In the first part of this series, we discussed what a tagline is, how it functions, why it’s important to your business, and how it’s different from your logo. In this post, we’re counting down […]
All About Taglines (Pt. 1) – What Is A Tagline?
Here at United Label, we understand that company branding and marketing goes far beyond the label printed on a package–it starts much earlier. Which is why we’ve continually providing resources to our customers to help them engage in better advertising and grow their businesses. In this series, “All About Taglines,” we’re going to dive deep […]
2 New Trends in Digital Marketing
While you’ve probably come to expect that we here at United Label focus primarily on in-store, promotional, and traditional marketing–where product label and digital label printing are most crucial–we are also steeped in the overall marketing landscape. That is because these days, all marketing works together. Your social media presence — from a branding, voice, […]
What Makes A Product Stand Out On Supermarket Shelves?
United Label often works with manufacturers and brands in the later stages of their retail path; that is, after the product packaging and label have been designed, but before its been shipped out to stores. Because of this, we understand how important it is to get the first part of that process right–because a poor […]
Marketing Lessons from the Pandemic
As we began to return to normal after the COVID-19 pandemic, it may be time to consider how some businesses navigated a seemingly impossible problem: how can you promote, protect, and advance your brand during a time of global crisis? Here are some conclusions we can draw from notable successes and failures. Don’t stick to […]
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