So far in this series on the environmental impact of packaging, we’ve looked at the scope of the industry, as well as some of the responses from companies, such as retailers and manufacturers, as well as governments to the problem. We’ve also seen how the packaging industry is holding itself accountable. Now it’s time to […]
Packaging And The Environment, Part II: Responding To Change
In the previous article in our series, we looked at the state of the packaging industry to get a sense of how truly enormous the market is for packaging, and therefore how much waste and impact it all has on the environment. In this article, we’re going to look at what companies and governments are […]
Packaging And The Environment, Part I: The Circular Economy
Consumer packaging is one of the basic necessities of modern life. It plays a key role in what packaged items you choose to purchase, it provides critical legal consumer information (as well as other important information, such as nutritional facts, guidelines for use, instructions on operation and assembly, etc.), and it brings essential products safely […]
All About Taglines (Pt. 4) – The Difference Between Taglines and Slogans
In this series, we have been discussing everything under the sun when it comes to taglines, but one question we haven’t addressed is the difference between a “tagline” and a “slogan.” In this article, we’re going to explore The Difference Between Taglines and Slogans. Why Companies Need Taglines and Slogans Companies have to advance their […]
All About Taglines (Pt. 3) – How To Create One
If you’re wondering what is a great tagline, we’re here to help! A great tagline is important for any business, and in this series we’re diving deep to help our partners and customers improve this aspect of their branding. Now that we’ve seen (in part one of this series) what a tagline is, and we’ve […]
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