Your product’s label is one of its most important marketing tools – it’s often the first thing a potential customer will see. Let’s talk about designing labels that sell products.
That’s why it’s so important to design labels that are not only eye-catching and attention-grabbing, but that also accurately reflect the quality of your product. Here are a few things to keep in mind when designing labels for your products:
Make sure your product labels stand out.
The first is making sure that your labels are attractive and eye-catching. This means using colorful designs and fonts and making sure that the most important information is easy to see.
You want potential customers to be drawn to your product, and the label is a big part of that.
Your labels should reflect the quality of your product.
Your label should also accurately reflect the quality of your product. If you’re selling a high-end, luxury item, your label should look luxurious.
If you’re selling a more budget-friendly product, your label should look more simple and straightforward. Either way, potential customers should be able to tell what they’re getting just by looking at the label.
Ensure your product labels easy to read.
Another important consideration is making sure that your labels are easy to read. This means using a font that’s large enough to be seen from a distance, and using clear, concise language.
You don’t want potential customers to have to squint or decipher what your label says – you want them to be able to understand it quickly and easily.
Accuracy counts!
The last thing you want is for potential customers to be disappointed with your product because the label wasn’t accurate.
This means making sure that all of the information on the label is correct, from the ingredients to the nutritional information.
If you’re making any claims on the label (such as “all-natural”), make sure that you can back them up.
Keep your product labels on-brand.
Your brand voice should be reflected in your labels. For example, if you’re a fun and quirky brand, your labels should reflect that. On the other hand, if you’re a luxury brand, your labels should look high-end and luxurious.
Just remember that your label is often the first thing potential customers will see, so make sure it accurately reflects your brand.
Consider using special finishes for your product labels.
Special finishes can help your label stand out from the crowd, and catch a potential customer’s attention. Some common options include foil stamping, embossing, and raised ink, though there is a lot of variety. Your best bet is to talk to your label printer about which finishes would work best for your label and product.
Give the right impression with your digital labels.
By following these simple tips, you can design labels that will help sell your products. Keep these considerations in mind and you’ll be sure to create labels that will attract attention and drive sales. And when you’re ready to print, give us a call at (973) 589-6500, or contact us for a free quote.
