What pops up your mind when you hear the names of companies like Facebook, Mercedes-Benz, Nike, Disney, or McDonald’s? They are all massively successful companies, of course, but you should also be thinking about their incredible brand designs, from logos to packaging.
Every brand has a unique identity, and a distinguishing story to tell. One common attribute you will observe in all the successful brands is their distinctive logos and, packaging. Curious to know the story behind the top iconic designs? Delve into the most renowned brands in the world, and check out WIIFM (“What’s In It For Me?”) to learn from them.
Compelling Logo Designs
Logos are symbols that both act as trademarks and as a means of identifying a specific brand. It is the visual identity of a company or product, simplified to contain a whole lot of information in just an icon. They help in differentiating the products of companies, as well as gain attention from potential customers. When you’re ready to design your own logo, be sure to read our tips on logo design. In the mean time, here are some great ones, for inspiration:
- Starbucks. This green, circular logo has existed since 1971. Initially, it started as a siren — a mermaid with two tails — from seaports of Seattle, and over time it has been modified to the ubiquitous logo we know and love now. Recently they did away with the Starbucks name in the logo, but it still remains one of the most popular coffee shops around the world, and for us here at United Label, as soon as we see that green, we get thirsty for a great cup of strong coffee.
- WIIFM: Just like Starbucks did, updating your logo design time over time can be beneficial to your brand. While you might feel like sticking to the same, tried-and-true logo, an innovative touch like this is a great way to stay relevant and fresh with your customers.
- Nike. Carolyn Davidson started the brand in 1971 when he was in his college days. Simplicity and attractiveness make the logo stand out. The use of symbols shows the purpose of the brand, as the “swoosh” conveys speed, athleticism, and agility. Proudly displayed on every sneaker and piece of clothing Nike makes, the “swoosh” itself is definitely one of those that that doesn’t even need the brand name to be identified.
- WIIFM: Nike portrays its brand attributes using shapes without using texts. What message do you want to convey to your audience for the services and products you are offering?
- Disney & Mickey Mouse. This is a two-for-one, pairing the iconic name, “Walt Disney,” which has become synonymous with family fun and entertainment, from classic animated films to theme parks to a highly successful digital streaming app, with the world’s most favorite mouse, whose round shapes are identifiable anywhere, immediately. The combination of Mickey Mouse and Disneyland conjures the happiest place to live on earth.
- WIIFM: Could you showcase strong bonding in your logo? Or even want to portray positive emotions? Mickey Mouse is the epitome of happiness and positivity–so make sure your logo reflects your brand values. Read more here to learn about brainstorming your corporate identity, including your company values.
Noteworthy Packaging Designs
Logo designs are unquestionably crucial for creating the first impression. However, packaging design also deserve the same attention. While product handling and safety are the primary consideration to keep in mind when creating packaging, the designs of the packaging are just as brand-building as anything else. Some packaging is designed to ensure soon-to-be-delivered products are accurately arranged for shipping and reach the potential customers safely, while other packaging is designed to delight the consumer. Take a look at the following noteworthy packaging designs from around the world:
- Amazon Delivery Box. Amazon is the largest online store in the world, and therefore has the most presentable packaging design. The originality and simplicity of the brand packing make it unmatchable against its competitors. The sophistically designed delivery box serves its functionality — getting things to their new owners in one piece, safely — but also illustrate the brand explicitly. There’s a reason Amazon is one of the most successful brands in the world.
- WIIFM: When you’re looking at the Amazon delivery box, think of consistency and reliability. Your customers should never worry if the product they bought from you is damaged, especially due to a fault in the packaging. They should be assured that, every time, there purchase is safe and secure.
- Laduree Macaron Box. The world-class pastry shop headquartered at Marcq-en-Barœul in France has a very distinctive packing design, one which makes them stand out and immediately conjure luxury and deliciousness to its receiver. Nobody is going to confuse a Laduree Macaron box with a bag of Oreos.
- WIIFM: Just like with the Disney & Mickey Mouse example above, your packaging should convey your brand values — whether that’s positivity and happiness, or, in the case of Laduree Macaron Box, luxury. Higher ticket items should have higher-ticket packaging to accompany them.
- McDonald’s Happy Meal. Perhaps the most recognizable brand boxing design in the world, the “I’m Lovin’ It” McDonald’s Happy Meal box has vivid red colors and the iconic golden arches built right into the package. Every time you open a McDonald’s Happy Meal box, it feels like opening a Christmas gift — just in case if you have just forgotten what you have ordered.
- WIIFM: Don’t forget to have fun with your packaging. Be unique, and let the packaging feel like part of the product.
- Apple Products. Buy anything from Apple, and you’ll receive a minimalist, aesthetically pleasing box that features the brand colors (white), a prominent logo, and elegant design. The packaging is both simple and utilitarian, ensuring that the products aren’t damaged while also being fun to open.
- WIIFM: Not only are Apple products known for their ingenious design, but so is their packaging. Make sure that you don’t provide a mixed message to the consumer by placing your product in a mismatched package.
The Bottom Line on Branding From Logos To Packaging
Well, we’ve talked enough. Now go out there and design a great logo and a great package! And when you’re ready, contact at the label experts at United Label to get affordable, high quality labels for your product. Call us today at (973) 589-6500 to get started.
