Consumer packaging is one of the basic necessities of modern life. It plays a key role in what packaged items you choose to purchase, it provides critical legal consumer information (as well as other important information, such as nutritional facts, guidelines for use, instructions on operation and assembly, etc.), and it brings essential products safely […]
2 New Trends in Digital Marketing
While you’ve probably come to expect that we here at United Label focus primarily on in-store, promotional, and traditional marketing–where product label and digital label printing are most crucial–we are also steeped in the overall marketing landscape. That is because these days, all marketing works together. Your social media presence — from a branding, voice, […]
What Makes A Product Stand Out On Supermarket Shelves?
United Label often works with manufacturers and brands in the later stages of their retail path; that is, after the product packaging and label have been designed, but before its been shipped out to stores. Because of this, we understand how important it is to get the first part of that process right–because a poor […]
Marketing Lessons from the Pandemic
As we began to return to normal after the COVID-19 pandemic, it may be time to consider how some businesses navigated a seemingly impossible problem: how can you promote, protect, and advance your brand during a time of global crisis? Here are some conclusions we can draw from notable successes and failures. Don’t stick to […]
Five Myths About Marketing
You’ve probably encountered some of these myths about marketing, and you may have been told they’re “conventional wisdom” or just something that “everyone knows.” Don’t fall for it! Instead of listening to conventional wisdom that may not be so wise, do your own research and trust professionals who have real expertise, such as the marketers […]
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