In this series, we look at taglines, that elusive but crucial part of your branding. In the first post, we talk about what a tagline actually is, how it functions, and how it’s different from a logo.
In part 2, we looked at some great examples of taglines, such as Nike’s “Just Do It” or Apple’s famous tagline, “Think Different.”
And in part 3, we talk about creative, and discuss how to actually create one–and make it good. This involves brainstorming the voice of your product or service, as well as the unique selling proposition.
Finally, in the last article of this series, part 4, we discuss the difference between a company tagline–which is what we’re mainly looking at this in this series–and an advertising slogan.
Contact United Label For Digital Label Printing
Taglines are an important part of a company’s overall branding and marketing mix, and we here at United Label take that very seriously. While we are often working at the end of the process, when the customer is ready to purchase your product, the truth is that the entire journey your potential customer takes is affected by every decision you make in this process. For help with label design and printing, call us at (973) 589-6500 today.
