The digital label experts at United Label deal with all kinds of products and categories every day, including cosmetics labels. In this article, we’re going to talk about an important and ever-growing industry that requires specific label considerations, from the ingredients list to the proper branding: cosmetics. (Read more about branding for cosmetics here.)
Labeling cosmetics and skincare products is essential to provide consumers with information about the product’s ingredients, usage, safety precautions, and other relevant details. Properly labeling cosmetics helps consumers make informed decisions and ensures compliance with regulatory requirements.
Considerations For Labeling Your Cosmetics and Skincare Products
- Product Identity: We’ll talk more about branding in a separate article, but for now, focus on making sure you clearly state the product’s name and purpose. This could be, for example, “Moisturizing Face Cream,” “Anti-Aging Serum,” “Shampoo,” or “Natural Lipstick.” (Learn more about branding in our series.)
- Usage Directions: Now that people know what the product is and what it’s used for, you must provide clear instructions on how to use the product safely and effectively. This may include application guidelines, recommended frequency of use, or any special precautions. Make sure to mention any warnings related to product usage, storage, or potential risks, such as “For external use only,” “Avoid contact with eyes,” or “Discontinue use if irritation occurs.”
- Skin Sensitivity and Skin Type Compatibility: For skincare products especially, but also for many other cosmetics, different skin types might be affected. So if necessary, provide instructions for conducting a patch test before applying the product to a larger area. Alternatively, specify the skin types for which the product is suitable (e.g., normal, dry, oily, sensitive).
- Ingredients: Include a comprehensive list of all the ingredients used in the cosmetic product, in descending order of predominance by weight. Use the International Nomenclature of Cosmetic Ingredients (INCI) names for each ingredient, as they are widely recognized.
- Symbols and Icons: Related to the ingredient list, make sure to use appropriate symbols or icons to convey additional information, such as cruelty-free, vegan, recyclable packaging, or certifications (e.g., organic, dermatologist-tested).
- Net Quantity: This is a must for many different products, but especially so for cosmetics and skincare products. Indicating the net weight or volume of the product helps consumers understand how much product they are purchasing.
- Manufacturer Information and Country of Origin: Include the name and address of the manufacturer, distributor, or responsible party. This allows consumers to contact the company if they have questions or concerns. In addition, if the product is manufactured in a specific country, state the country of origin.
- Storage Instructions: Some products can’t be in the heat, some can’t be in the cold. Some can’t get wet. If needed, make sure to advise consumers on how to properly store the product to maintain its quality and safety.
- Expiration Date: If the product has a limited shelf life, indicate the expiration date or recommend a period after opening (PAO) symbol.
- Allergen Information: If the product contains common allergens, such as nuts or certain fragrances, clearly highlight this information to help consumers with allergies.
- Batch Number or Lot Code: If you have one, include a batch number or lot code to facilitate product tracking in case of quality issues or recalls.
- Regulatory Information: Ensure compliance with relevant regulatory requirements in the country or region where the product will be sold.
- Recycling Information: Include instructions on how to recycle the packaging, promoting eco-friendly practices. Read more about packaging and the environment in our series.
It’s important to note that the specific labeling requirements can vary depending on the country or region where the cosmetics are being sold. Manufacturers should familiarize themselves with the relevant regulations and guidelines in each market to ensure compliance. Additionally, many countries have specific agencies responsible for overseeing cosmetic labeling, such as the Food and Drug Administration (FDA) in the United States or the European Commission in the European Union.
Reach out to United Label For Your Cosmetics Labels
Whew, there’s a lot to consider. But once you’ve designed your perfect label, it’s time to get it printed! United Label is here to provide you with fast, efficient, and professional-looking labels for your cosmetics products. Contact us at 973.589.6500 or use the contact form to the right a free quote.