branding Archives - United Label - New Jersey’s Labeling Solution

Branding For Cosmetics Labels

John O'Connor — Thu, 20 Jul 2023 20:23:38 +0000

Labels and packaging can make or break the sales of a product or company, and as we discuss in our extensive discussion on branding, there is a lot of creativity that goes into a great label. This is a truth for almost any product in any industry, but is especially for cosmetics. When you’re thinking […]

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How Product Packaging Can Build Brand Identity

John O'Connor — Fri, 23 Sep 2022 21:37:07 +0000

Here at United Label, we take a holistic approach to packaging, because we know that more goes into the final product than just printing. Your brand identity is how you want to present your product to the world. It should be an extension of who you are and what you value and contains all of […]

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Design Inspiration: Creativity in Beer Labels

John O'Connor — Wed, 20 Jul 2022 20:25:12 +0000

In this post, the digital label printing experts at United Label are going to find creative inspiration by taking a look at creativity in beer labels–where a ton of great work is being done these days. When we decide to try a new beer, our first impression often comes from the label. There are more […]

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Marketing Lessons from the Pandemic

John O'Connor — Wed, 09 Jun 2021 18:10:05 +0000

As we began to return to normal after the COVID-19 pandemic, it may be time to consider how some businesses navigated a seemingly impossible problem: how can you promote, protect, and advance your brand during a time of global crisis? Here are some conclusions we can draw from notable successes and failures. Don’t stick to […]

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Five Myths About Marketing

John O'Connor — Tue, 01 Jun 2021 17:38:46 +0000

You’ve probably encountered some of these myths about marketing, and you may have been told they’re “conventional wisdom” or just something that “everyone knows.” Don’t fall for it! Instead of listening to conventional wisdom that may not be so wise, do your own research and trust professionals who have real expertise, such as the marketers […]

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