Your products’ packaging labels are very important in your company’s overall marketing effort. Your labels also provide product information to your buyers.
With proper marketing and design, labels can help customers differentiate your product from those of your competitors. In addition, labeling helps to mention the product’s ingredients. This promotes awareness to your customers about the ingredients they are consuming.
Types of Labels Used in Marketing
Informational Labels are applied to consumer products such as food. These labels provide important product information to the customer. Often these labels are made out of eco-friendly materials. As a result, these labels do not affect the products they are applied to.
Branded Product Labels
Branded labels play an important role in building a company’s branding. A couple of branded labels types include removable and non-removable types. With non—removable labels, the label’s bonding must be difficult to remove and must hold up against a variety of factors. However with removable product labels, the label need only adhere to the product until it is needed to be removed.
Packaging labeling is done in a variety of sizes and shapes as well as materials. These labels help the product stand out on a sales display. They also provide important information about its handling and disposable.
A packaging label needs to have:
- The mandatory consumer product information standards under the CCA (Competition and Consumer Act)
- Industry specific regulations such as the Food Standards Code
- Labels required by customs for some imported products under the Commerce (Trade Descriptions) Act.
The role of packaging and labeling to help grab the consumer’s attention should not be underestimated. This is why it is important to use a professional product labeling company such as United Label Corporation. Please do not hesitate to contact us for a free label estimate of your packaging label needs.