Labels are meant to enhance the product they are displaying. Many times, there are flaws with the label, hindering the product’s success. Avoiding mistakes is the key to labeling error proofing.
Common Labeling Mistakes
Label or portions of label is illegible
If the label is not legible, it will be returned to the manufacturer without even being read. Without being read, the label will not sell and will not have a chance on the shelves
Label is not complete
Parts of the label are missing, such as nutritional facts or important information about the productor perhaps a bar code, it is incomplete. An incomplete label will not sell and not promote products correctly.
Label is not made out of proper material
The biggest mistake a manufacturer can make is using the wrong material for their product. This may result in label failure rendering the product unsellable or causing expensive and time consuming rework. Your label manufacturer should always inquire about the product application and storage conditions to determine what is required of your label’s performance.
Nutrition and ingredient facts are incorrect
When not all the ingredients are listed on the label, the product is considered illegitimate. In addition, all nutrition facts about the food or item must be listed to inform all consumers of what the product contains. If this information is incorrect, the product will not be sold.
Instructions on label are incorrect or unclear
Many times, labels give instructions on how to use a product. If the instructions are not clear, the product will not sell successfully. Also, if part of the instructions is missing, the label is then not complete.
Warning and cautions are removed from label
If the warnings are removed, this causes a safety issue for the product. If someone was to use the item without knowledge of possible dangers and get hurt, this could end up in a lawsuit. Cautions are essential to include on labels.
Labeling error proofing
Labels must be complete, legible, and clear in all senses to make the product they are displaying sell successfully. With these common errors, a label may make or break a product’s success.
At United Label, labeling error proofing is a way of life. Contact us today for a free estimate at (973) 589-6500.