Creativity and vision are only part of the equation when it comes to great product photography. And as one of the leading digital label printers in the country, we here at United Label take product photography seriously.
So in this article, the digital label printing experts at United Label are looking at how to create great images.
Why are images so important?
Images are crucial to your marketing and advertising, as well as to the entire life cycle of your sales development, because at the end of the day, imagery tells a story. Your brand’s message, your product’s benefits, and the aspirations you are selling to your prospective customer are all going to be emanating from those images. In addition, great imagery will attract more attention on social media and earn you a coveted spot in your audience’s mind.
Strong product photography can persuade your audience to go from consideration to purchase, and it can draw the eye to get attention and increase awareness.
The concept is at the core of your imagery.
Your audience will connect with your photography if they can understand what your images are saying. Unfortunately, many people think this means having a story full-fleshed out–but in fact, the “less is more” mantra is really important here.
An image will resonate with the audience that can create their own second half to the story that your picture starts. This, then, will lead to…
The emotional connection.
These days, buying a product and shopping for goods is not simply about needs and core necessities. Instead, shopping can be a fun and exciting experience that also satisfies needs. In this case, it’s important that your images create positive emotional experiences for your audience, so the mental image they have of your company, product, or brand, is a good one.
Master the fundamentals of photography.
At the end of the day, mo matter what kind of emotional connection you create, concept you envision, or story you tell with your images, if the pictures don’t look good then they won’t have any power.
This means that, as a photographer or graphic designer, you must master the fundamentals of creating great visuals. For example, use the proper lighting when setting up your shot. This might mean getting shadows that evoke three dimensions, or keeping the color temperature even. It might also mean that you need to pick the right time of day to shoot. The warm tone from sunlight may convey happiness, or it might overwhelm the product you’re selling.
Another fundamental that is crucial to product and packaging photography is the zoom. For example, you generally shouldn’t push your lens to the maximum zoom and you shouldn’t focus on more than one aspect of your subject.
Next Steps
We’ve covered a lot of material about packaging photography and images in this brief article, but there is still a lot to learn. Have fun with your product shots, and never stop improving.
And when the images are ready, contact United Label for your label printing needs.