Copywriting has the power to make or break your brand and product. It’s not just about conveying information, but also about inspiring customers with your brand. Whether you’re designing a label for a bottle of soda or creating labels for different products of the same brand, copywriting plays a vital role in conveying your brand and product message, especially on the product packaging.
However, creating excellent copy can be challenging, especially when you have to keep it short and sweet! After all, there is limited space on the packaging label or jar. We have tips for finding the right words and using United Label for your printing when ready. Keep reading to learn more about writing compelling labels and effective packaging copy so that your products stand out among the rest!
Know your audience.
Copywriting is all about connecting with your audience. With that said, you need to understand who you are and your audience. What are their needs and interests? How do they react? You can get to know your audience by doing a little research.
Consider reading blogs, magazines, newspapers, and social media forums. Keep an eye on popular topics in these publications and what people are talking about on social media. To make your copywriting even more effective, consider doing some consumer surveys. You can conduct surveys online via websites such as Survey Monkey. You can also visit local colleges and retirement communities to find people willing to take surveys.
Be clear and concise.
Most people need the attention span to read an essay on a label. Keep it short and sweet. Make it informative but also concise. Your message should be clear and concise. Why does your product exist? What is its content? What makes it so good? Keep your product description short and to the point. Keep your label copy short and sweet. For example, if you’re designing a soda can label, you don’t need to write a paragraph. Just write a few sentences – no more than 6 or 7 words.
Be bold.
When it comes to writing compelling packaging copy, you should consider a bold and eye-catching font. This will help your copy stand out and be more noticeable. Studies show that people will notice a bold label more than a regular, less dramatic label. This is especially crucial if you create a label for a product that needs to stand out.
For example, if you’re designing a label for a jar of hot sauce, it needs to be spicy and eye-catching so that customers will pick it up and buy it. Bold and colorful packaging is appealing to customers and catches their attention. It also draws attention to your brand and product name.
Use words to create a sense of urgency.
You can add urgency to your label if your product is nearing its expiration date. Let your customers know they must hurry up and buy it before it’s too late. For example – “Sale ends in 2 days.” Get two bottles for the price of one! “Hurry up before it’s too late!” You can also use words to create urgency if you’re running a giveaway. This is an excellent way to get more customers to try it.
For example – “Win a free jar of our famous hot sauce!” “All you need to do is like us on Facebook and fill out this short survey!” It is also possible to create a sense of urgency by limiting the number of products you will sell daily or weekly. For example – “We are only selling 50 jars of peanut butter per week!” “Get yours before they run out!”
Use language that evokes emotion.
Creating a label for a new product is an excellent opportunity to get creative with your words. You can use language that evokes emotion, such as metaphors and alliterations. For example – “An explosion of sweet and spicy sensations!” You can also use rhyme when creating a label that rhymes. For example – “She’ll love how she smells when she uses our shimmery body lotion!” You can use trendy words and phrases to get more customers to notice your product. Be careful, though, not to overuse them. Please don’t overdo it! Don’t sound like a broken record.
Remember the product name.
The name is just as important as its description. Make sure to include that in your label as well. You can write it in bold letters above the description. If you’re creating a label for a bottle of soda, for example, you can write the drink’s name below the description. If you’re creating a label for a jar of hot sauce, you can write the sauce’s name in bold letters above the ingredients and instructions.
Summing up
The label will set your product apart from countless others on the shelf, so you want it to be eye-catching and memorable.
You also want it to be accurate, so double-check your grammar and spelling. Ensure your message is concise and clear. Make your statements bold and colorful.
Use words to create a sense of urgency. Use language that evokes emotion. Now that you know what goes into effective packaging, copy and create the best packaging! From creating eye-catching designs to coming up with clever and catchy phrases, it’s all in the details.
And when you’re ready to go to market, contact United Label for all of your digital label printing needs!