In this series, we have been discussing everything under the sun when it comes to taglines, but one question we haven’t addressed is the difference between a “tagline” and a “slogan.” In this article, we’re going to do just that.
Why Companies Need Taglines and Slogans
Companies have to advance their advertising tools for them to capture customers’ attention, and taglines and slogans are vital tools for advertising. This way of communication between the company and the clients (or customers) is a huge way companies can win business. In the business world, taglines and slogans work hand in hand to promote products–but there are some differences.
Definitions
Let’s think of them in these ways:
- A tagline is a brief statement that informs your customers on what your business stands for. A catchy tagline will help your brand to stand out. It summarizes what the company is all about.
- On the other hand, a business slogan draws attention to the business. It is a catchphrase that is tied to a particular product or service.
In addition, below are some of more details of the differences between slogans and taglines:
Different Purposes
The objective of a slogan is to bring attention to a specific product. Most companies mainly use slogans as an advertising tool. On the other hand, a tagline is used to draw attention to the entire company’s image.
Word count
Both taglines and slogans are brief statements. The differences in their word count are mainly attributed to their purposes. In most cases, slogans are usually longer than taglines. The objective of a slogan is to highlight a company’s mission. Moreover, a slogan primarily focuses on advertising, and hence, promoting sales. Alternatively, taglines advocate for a specific aspect of the company. They are brief and precise.
Duration Implemented
Another main difference between a slogan and a tagline is that a slogan is temporary. Think of it this way: “slogans” are typically used to promote a product or a campaign, for the duration of that campaign. Once the campaign period ends, the slogan will also cease to be used. Notably, taglines represent the entire brand, and therefore, the company can use them as long as it exists (though taglines can also change over time).
Nevertheless, a tagline should be consistent because it presents what the company as the whole stands for.
Development Stages
Companies might formulate their taglines in the initial stages of launching the company. A tagline is a well-thought idea that is developed with a lot of intention and forethought–which is how and why a company’s tagline can remain the same (or similar) over time.
However, slogans are typically developed for specific ad campaigns or promotions, and can tend to change over time. If the campaign to promote a particular product is over, the slogan is usually altered.
Both Are Important
The main takeaway, however, is that for companies to connect and communicate with their customers, a catchy phrase is vital. The statements — both slogans and taglines alike — aid them in standing out and communicating with customers efficiently.
And so do labels. So when you’re ready to print the labels for your product, turn to United Label.