While you’ve probably come to expect that we here at United Label focus primarily on in-store, promotional, and traditional marketing–where product label and digital label printing are most crucial–we are also steeped in the overall marketing landscape. That is because these days, all marketing works together. Your social media presence — from a branding, voice, and tone perspective, should match your website as well as your commercials, advertising, and in-store experience. A holistic, 360-degree approach to marketing is the key to building a business in this era, and so with that in mind, here are two new digital marketing trends that business owners should look into in order to maintain a competitive edge.
Podcasts
Take a look around, and you’ll see everyone listening to something, usually on their phone. And while a lot of people spend most of their time listening to music, a whole lot of people have also switched over to podcasts. Almost everyone has a favorite podcast they listen to, but nowadays, a ton of people also host their own podcast–some even more than one. People are consuming information at such a fast rate because there’s a lot to discuss, and information is readily accessible. The best part is that the many podcast apps make starting a breeze. People are listening to podcasts while driving to work, or even at home doing their chores. Today, there is a podcast for just about any niche one can imagine. With so many ears tuned in to the shows, savvy digital marketers are finding ways to target niche audiences–and each niche brings well-qualified and eagerly interested potential customers.
Brands will pay top dollar to get any ideal connection with consumers. If they can find a place to target their ideal client on a regular podcast, they’ve hit the jackpot. Engagement is everything in the world of online marketing. Once a brand provides an email address linked to their podcast, people can send in questions. This works well because clients appreciate connecting with the businesses. It’s also an excellent way for brands to get ideas for what to talk about on their podcast.
Businesses are also working with influential podcast owners. Any huge podcast is the perfect place to pay for an ad. However, the podcast influencer doesn’t have to run a big show. As long as they have an engaged audience, this is a good target for anyone looking to market.
Live Video Content
Things change fast in the digital marketing arena, and good business owners are able to keep up. But we understand that it’s difficult. Maybe a few years ago a brand could easily get by with regular pictures on socials, but now much more work is needed. We discuss social media in other posts, but here we want to focus on videos and video advertising. It’s been around for a long time now, but with the advent of high-quality video cameras in everyone’s pockets, and with additional improvements in technology, video marketing is available to everyone. Today, people don’t need any fancy gear to go live. Anyone can go live in seconds with just their smartphone.
Live video is the in thing now. People want to experience meaningful interactions. And going live on social media platforms does the trick best. One can answer any questions their audience has right on the spot. Live videos can help you grow a loyal online community that will go ahead to promote your brand for you. Many businesses have seen massive growth on their social platforms thanks to live video. For many brands, a bigger following will lead to a greater chance of conversion, and thus more revenue.
Besides running personal live videos, one can also promote what they want on an influencer’s vlog. This way, advertising still happens without having to get behind a camera.
But Packaging and Labels Still Matter
We recommend that, as part of a larger marketing strategy, you consider the podcast and video space seriously. But always keep in mind that podcasts and live videos are just one piece of the puzzle, and when you sell products in store, or online, or provide any sort of physical item to your customers, the label will also be incredibly important. Contact United Label today for all of your digital label printing needs.